Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

Equipt is an operations architecture firm. We design and install the systems, structure and strategy your business runs on, so you can lead the company instead of carrying it.

Request a System Audit

How it works

Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

Equipt is an operations architecture firm. We design and install the systems, structure and strategy your business runs on, so you can lead the company instead of carrying it.

Request a System Audit

How it works

For the founder whose business can't run without them.
Yet.

What changes when

you work with us.

What changes when

you work with us.

Before

Built on founder dependency.

A day off means the business takes a day off right along with you.

Your team brings every question, big or small, back to you.

You pay for the tools, then still end up doing the work by hand.

Leads slip through the cracks, or you turn work away at capacity.

When someone leaves, everything they knew walks out with them.

After

Built on engineered infrastructure.

Take a day off, and the business keeps running just the same.

Your team finds the answers on their own, without asking you.

Your tools take the repetitive work off your plate, every day.

Leads get followed up on time, and you have room to say yes.

It’s all documented, so anyone on your team can pick it up.

Before

Built on founder dependency.

A day off means the business takes a day off right along with you.

Your team brings every question, big or small, back to you.

You pay for the tools, then still end up doing the work by hand.

Leads slip through the cracks, or you turn work away at capacity.

When someone leaves, everything they knew walks out with them.

After

Built on engineered infrastructure.

Take a day off, and the business keeps running just the same.

Your team finds the answers on their own, without asking you.

Your tools take the repetitive work off your plate, every day.

Leads get followed up on time, and you have room to say yes.

It’s all documented, so anyone on your team can pick it up.

Before

Built on founder dependency.

A day off means the business takes a day off right along with you.

Your team brings every question, big or small, back to you.

You pay for the tools, then still end up doing the work by hand.

Leads slip through the cracks, or you turn work away at capacity.

When someone leaves, everything they knew walks out with them.

After

Built on engineered infrastructure.

Take a day off, and the business keeps running just the same.

Your team finds the answers on their own, without asking you.

Your tools take the repetitive work off your plate, every day.

Leads get followed up on time, and you have room to say yes.

It’s all documented, so anyone on your team can pick it up.

The Architecture.

Within 60 days of working with Equipt, founders get back an average of 54%* of their capacity.

*Based on Equipt client results.

Pre-Equipt
28%

With Equipt
82%

15%

30%

45%

60%

75%

90%

100%

Founder capacity (%)

Within 60 days of working with Equipt, founders get back an average of 54%* of their capacity.

*Based on Equipt client results.

Pre-Equipt
28%

With Equipt
82%

15%

30%

45%

60%

75%

90%

100%

Founder capacity (%)

The Ecosystem.

A business is an ecosystem. When every part is built to work together, growth stops depending on how hard you push. We figure out where that's breaking down, build what matters, and leave what's already working alone. That's why we work across these five core parts of your operation:

Business Strategy

The operational plan behind your growth.

We map how your business actually runs and build the structure it needs to scale — roles, workflows and a clear operating plan, grounded in real market research.

What we offer

Operational Growth Roadmaps

Market & Competitor Research

Capacity & Hiring Blueprints

Business Launch & Setup Strategy

Workflow & Process Mapping

Executive Operating Plans

Start with a System Audit

Joseph Alexander - Official Framer Partner

Automated Systems

The systems that run your business without you in the loop.

We design and install the automations and AI employees that handle your repetitive work, so your business keeps moving whether you're at your desk or not.

What we offer

Custom AI Employee Design

Automated Client Onboarding

CRM Setup & Pipeline Automation

No-Code App Integration

Automated Reporting & Handoffs

Connected Tool Ecosystems

Start with a System Audit

Hiring & HR

Source, train, and retain a high-performing team.

We build the systems to find the right people, onboard them cleanly and keep them — so your team grows without slowing you down.

What we offer

Talent Acquisition & Sourcing

Structured Onboarding Workflows

Role Training & Playbooks

HR Systems & Compliance Setup

Performance Review Systems

Retention & Culture Frameworks

Start with a System Audit

Brand & Marketing

Positioning that commands premium market value.

We shape how your business looks, sounds and gets found — the brand, the messaging and the marketing systems that bring the right clients to you.

What we offer

Brand Identity & Style Guides

Website Builds & Refreshes

Core Messaging & Copywriting

Market Research & Positioning

Marketing Systems & Funnels

Lead Capture & Follow-Up Automation

Start with a System Audit

Finance & Controls

Clean financial systems and total operational visibility.

We set up the financial systems and dashboards that show you exactly where the money is, so you make decisions on clear numbers instead of guesswork.

What we offer

Financial Systems & Bookkeeping Setup

Payment Gateway & Billing Integration

Audit Readiness & Compliance Frameworks

Expense Tracking & Receipt Automation

Cash Flow & Revenue Dashboards

Profit & Pricing Models

Start with a System Audit

How We Work.

Three phases. One decision at a time. Everything we hand you is yours.

Phase

Diagnose

The Baseline. We audit every part of your operation, end to end, and show you where your business really stands, what it’s costing you, and what your next stage needs. Plus a fixed quote to move into Design.

Phase

Design

The Blueprint. We design the complete system your next stage needs, built around how your business actually works, never from a template. Yours to keep, whoever builds it.

Phase

Deliver

The Build. We build it all in accounts you own: tools connected, automations live, AI employees trained on your business and tested before they touch real work. Your team gets playbooks and training to run it. Take the keys, or keep us on as your fractional COO.

Your operation keeps running, whether you're watching or not.

Your business keeps running,
with or without you.

Fully tested.
Every system is stress-tested before launch,
so it runs quietly in the background.

Playbooks included.
Every system comes with step-by-step guides,
so a new hire can run it on day one.

Ongoing partnership.
Keep us on to review what's working, refine as you grow, and bring you ideas before you ask.

Phase 01 · Diagnose

The Baseline. We audit every part of your operation, end to end, and show you where your business really stands, what it’s costing you, and what your next stage needs. Plus a fixed quote to move into Design.

Phase 02 · Design

The Blueprint. We design the complete system your next stage needs, built around how your business actually works, never from a template. Yours to keep, whoever builds it.

Phase 03 · Deliver

The Build. We build it all in accounts you own: tools connected, automations live, AI employees trained on your business and tested before they touch real work. Your team gets playbooks and training to run it. Take the keys, or keep us on as your fractional COO.

Pricing for your next stage.

Diagnose

$2,500 flat

Start here

Design

Quote delivered in system audit report

Deliver

Quote delivered in design blueprint

Every engagement starts with Diagnose, credited toward Design if you continue.

Shanay Smith

Founder & Principal Architect

One-time fee

$2,500

Begin System Audit

[Phase 01] The Baseline. We map how your operation currently runs and hand you a clear, thorough System Audit Report, plus a fixed quote to move into Design.

Full operational map

Tool and subscription review

Bottlenecks ranked by impact

Your System Audit Report

Credited toward Design within 30 days

Diagnose

$2,500 flat

Start here

Design

Quote delivered in system audit report

Deliver

Quote delivered in design blueprint

One-time fee

$2,500

Begin System Audit

[Phase 01] The Baseline. We map how your operation currently runs and hand you a clear, thorough System Audit Report, plus a fixed quote to move into Design.

Full operational map

Tool and subscription review

Bottlenecks ranked by impact

Your System Audit Report

Credited toward Design within 30 days

Every engagement starts with Diagnose, credited toward Design if you continue.

Shanay Smith

Founder & Principal Architect

Diagnose

$2,500 flat

Start here

Design

Quote delivered in system audit report

Deliver

Quote delivered in design blueprint

One-time fee

$2,500

Begin System Audit

[Phase 01] The Baseline. We map how your operation currently runs and hand you a clear, thorough System Audit Report, plus a fixed quote to move into Design.

Full operational map

Tool and subscription review

Bottlenecks ranked by impact

Your System Audit Report

Credited toward Design within 30 days

Every engagement starts with Diagnose, credited toward Design if you continue.

Shanay Smith

Founder & Principal Architect

FAQ

General

Pricing

Process

Results

Are you a virtual assistant or admin service?

No. A virtual assistant takes tasks off your plate one at a time, which still leaves you deciding what gets done, explaining how, and checking it was done right. We work a level above that. We design and build the systems, structure and workflows your business runs on, so work moves without you directing every step. If you need hands for the day-to-day, we'll help you hire them into an operation built to support them, or build them as AI employees.

Is my business the right fit for Equipt?

We don't sort clients by industry or revenue. We look at your stage: building from scratch, hitting a ceiling, carrying too much of the operation yourself, or ready to go bigger. Solo founders, startups, established companies, churches and non-profits all fit. If your vision has outgrown the way your business currently runs, you're in the right place.

Do you do all the work yourself?

Equipt leads every engagement from start to finish. Strategy, architecture and oversight always come from us. For specialized work, such as brand design or bookkeeping, we may choose to bring in trusted people from our contractor network and manage them for you. You never have to find, brief or chase anyone. You deal with one partner.

Who will I actually be working with?

Shanay, Equipt's founder, personally leads every engagement. She's spent over a decade as the operational partner behind C-suite executives at tech giants and fast-growing startups. You won't be handed off to a junior account manager after you sign. The person who diagnoses your operation is the person accountable for building it.

FAQ

General

Pricing

Process

Results

Are you a virtual assistant or admin service?

Is my business the right fit for Equipt?

Do you do all the work yourself?

Who will I actually be working with?

FAQ

General

Pricing

Process

Results

Are you a virtual assistant or admin service?

Is my business the right fit for Equipt?

Do you do all the work yourself?

Who will I actually be working with?

Whatever your business needs next, consider it Equipt.

Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

For the founder whose business can't run without them.
Yet.

For the founder whose business can't run without them.
Yet.

What changes when

you work with us.

What changes when

you work with us.

Built on founder dependency.

Built on engineered infrastructure.

Built on founder dependency.

Built on engineered infrastructure.

Built on founder dependency.

Built on engineered infrastructure.

The Architecture.

The Ecosystem.

The operational plan behind your growth.

The systems that run your business without you in the loop.

Source, train, and retain a high-performing team.

Positioning that commands premium market value.

Clean financial systems and total operational visibility.

How We Work.

Diagnose

Design

Deliver

Your operation keeps running, whether you're watching or not.

Your business keeps running,
with or without you.

Pricing for your next stage.

FAQ

FAQ

FAQ

Start the conversation.

Start the conversation.

Start the conversation.

Whatever your business needs next, consider it Equipt.

Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

Whatever your business needs next, consider it Equipt.

You own the what. We own the how.

For the founder whose business can't run without them.Yet.

For the founder whose business can't run without them.Yet.

What changes when

you work with us.

What changes when

you work with us.

Built on founder dependency.

Built on engineered infrastructure.

Built on founder dependency.

Built on engineered infrastructure.

Built on founder dependency.

Built on engineered infrastructure.

The Architecture.

The Ecosystem.

The operational plan behind your growth.

The systems that run your business without you in the loop.

Source, train, and retain a high-performing team.

Positioning that commands premium market value.

Clean financial systems and total operational visibility.

How We Work.

Diagnose

Design

Deliver

Your operation keeps running, whether you're watching or not.

Your business keeps running,with or without you.

Pricing for your next stage.

FAQ

FAQ

FAQ

Start the conversation.

Start the conversation.

Start the conversation.

For the founder whose business can't run without them.
Yet.

For the founder whose business can't run without them.
Yet.

Your business keeps running,
with or without you.